Early prototype available

The AI assistant that guides customers inside physical retail stores

BotiGo helps shoppers find products instantly through natural conversation — answering questions about location, price, alternatives, and availability with store-specific knowledge.

1,800+ Products in demo store
18 Aisles mapped in demo
<4s Demo response time

Metrics from the current web prototype using a fictional demo store. The final product is designed for near-instant, natural conversation.

Shopper using BotiGo kiosk in supermarket

Shopping should be simple.
Too often, it isn't.

Customers waste time. Staff answer the same questions all day. Store data exists — but it's locked in back-office systems.

🔍
Products are hard to find
Shoppers wander large stores looking for specific items, often giving up or leaving without buying.
👋
Staff answer repetitive questions
Retail staff spend a significant portion of their time answering location and availability questions.
📱
Store apps are limited
Static maps and basic search don't understand natural questions or provide conversational guidance.
📊
Data doesn't reach customers
Stores have rich catalogue, pricing, and layout data — but no conversational layer to surface it in the aisle.
🌐
Multilingual gaps
International shoppers struggle without multilingual assistance, limiting reach and inclusivity.

A store-specific AI assistant,
not a generic chatbot

BotiGo connects natural language interaction with a store's own product catalogue, prices, layout, and future shelf-awareness data.

BotiGo touch and conversational UI BotiGo store-specific data connection
💬
Natural-language product search
Customers ask questions the way they think: "cheap gluten-free pasta", "where are baby wipes", "something instead of oat milk".
Live in prototype
🗺️
Precise aisle, bay & shelf location
Every answer includes exact location — not just "dairy aisle" but Aisle 4, Bay 2, middle shelf — with an interactive store map.
Live in prototype
💰
Price & promotion lookup
Real-time price display with active promotions, discounts, and cheapest alternatives surfaced automatically.
Live in prototype
🔄
Alternatives & recommendations
When a product is out of stock or a shopper wants options, BotiGo suggests alternatives that fit their criteria.
Live in prototype
🌱
Dietary & preference filtering
Filter by vegan, gluten-free, lactose-free, vegetarian, organic. Understands combined requirements in a single question.
Live in prototype
🎤
Voice-first interaction
Speak naturally — no need to type. Whisper-powered speech recognition and Kokoro neural TTS for hands-free use in noisy environments.
Live in prototype
👁️
Computer vision (roadmap)
Future shelf-scanning detects product availability, shelf gaps, and price-label accuracy in real time.
Coming — Stage 3
🤖
Mobile robot integration (roadmap)
Mobile shelf-scanning robots integrated with the same platform, sharing real-time inventory signals with the assistant.
Coming — Stage 3

The prototype is live

BotiGo already has an early interactive prototype that demonstrates the core concept of the in-store assistant. Ask questions, get product locations, see the store map, and hear the responses spoken aloud — all powered by a real AI backend.

ℹ️ The prototype uses a fictional store with made-up stock, categories, prices, and locations. It is designed to validate the customer journey and concept, not to represent the final production experience.
🛒 Try the BotiGo prototype →
BotiGo product guidance result screen BotiGo on mobile and desktop

Ask anything. Get a useful answer.

BotiGo understands natural questions and responds with specific, actionable guidance.

🏷️ Product location
👤
Where is lactose-free milk?
🤖
Lactose-free milk is in Aisle 4, dairy-free section, middle shelf. The cheapest option is €1.39.
📍 Aisle 4 · Bay 2 · Middle shelf
💰 Price filter
👤
Gluten-free pasta under €2?
🤖
Yes! Gluten-free spaghetti is €1.85 in Aisle 6, pasta section. Two more options under €2.50.
📍 Aisle 6 · Pasta section
🔄 Alternatives
👤
What can I buy instead of oat milk?
🤖
Almond milk, soy milk, and lactose-free milk are all in the same section. I can show the cheapest option.
📍 Aisle 4 · Plant-based section
🧭 Section guidance
👤
Where are baby wipes?
🤖
Baby wipes are in Aisle 9, baby care section, lower shelf. I can show you the route on the store map.
📍 Aisle 9 · Baby care · Lower shelf

Three steps from question to answer

1
🗣️
Customer asks naturally
Speak or type a question in plain language. No menus to navigate, no app to download, no account to create.
2
🧠
BotiGo searches store data
The AI queries the store's product catalogue, prices, layout, and live promotions — grounded in store-specific information.
3
📍
Specific, actionable answer
The customer gets the exact aisle, bay, and shelf — with price, alternatives, and a visual map highlight — spoken aloud.
Voice-first interaction with BotiGo BotiGo privacy and acoustic kiosk design

Built on real AI infrastructure

BotiGo combines large language models, retrieval-based product search, structured store databases, and store-layout mapping. The assistant is grounded in store-specific data — reducing the risk of generic or incorrect responses.

The voice-first interface uses on-device speech recognition and neural text-to-speech for natural, low-latency audio in noisy retail environments. The full platform is deployable on-premise or at the edge, keeping store data local.

🧠 LLM conversational AI 🔍 Semantic product search 🗺️ Store layout mapping 🗣️ Whisper speech recognition 🔊 Kokoro neural TTS CUDA GPU acceleration 👁️ Computer vision (roadmap) 🤖 Mobile robotics (roadmap) 📖 Price-label OCR (roadmap)
Future shelf vision concept
BotiGo technology architecture diagram

From prototype to intelligent retail platform

Useful AI for real stores today, with a path toward shelf vision and robotics tomorrow.

BotiGo three-stage roadmap: AI Assistant, Shelf Vision, Robot Integration
1
Now — MVP

Web Assistant

AI-powered kiosk assistant with voice, search, map, and product guidance.

  • Working prototype
  • Voice + touch interaction
  • Store map with highlights
  • Promotions & dietary filters
  • 1,800+ product demo store
2
Next — Retail Integration

Real Store Integration

Connect to live retailer catalogue, polish the UX, expand language support.

  • Real POS/ERP catalogue sync
  • Multilingual support
  • Faster LLM response
  • Enhanced visual interface
  • Pilot retailer deployment
3
Future — Shelf Intelligence

Shelf Vision & Robotics

Future mobile robot integration

Computer vision and mobile robots provide real-time shelf awareness.

  • Shelf-gap detection
  • OCR price-label verification
  • Real-time stock signals
  • Mobile robot integration
  • Predictive restocking

Better experience.
Lower friction. More discovery.

😊
Improve customer experience
Shoppers find what they need faster, reducing frustration and increasing basket size through better product discovery.
🙋
Reduce repetitive staff questions
BotiGo handles location, price, and availability questions — freeing staff for higher-value customer interactions.
🌍
Support multilingual shoppers
Serve international and non-native customers in their language, expanding your accessible customer base.
📈
Increase product discovery
Promote alternatives and offers contextually — "this is on promotion this week" surfaces at exactly the right moment.
🔬
Build future shelf intelligence
Lay the foundation for shelf-availability signals, inventory accuracy, and AI-powered retail operations.
BotiGo benefits for retailers
👨‍🔬
Wail Mustafa, Ph.D.
Founder & Technical Lead, BotiGo
LinkedIn Profile

BotiGo is led by a technical founder with more than 15 years of experience in AI, computer vision, robotics, deep learning, large-scale data processing, and industrial R&D. The project combines practical retail needs with deep technical expertise in AI, computer vision, and autonomous systems — building something that works in the real world, not just in research labs.

AI & Machine Learning Computer Vision Robotics Deep Learning Industrial R&D Large-scale Data Ph.D.

Interested in testing BotiGo
in your store?

We are looking for local retailers, supermarkets, and innovation partners to validate the MVP, test real customer interactions, and explore AI-powered product guidance, shelf awareness, and future robotics integration.

🏪
Retail Pilot Partner
Test BotiGo with real customers in your store. Validate the concept, give feedback, shape the product.
🚀
Accelerator / Investor
Early-stage opportunity in AI-powered physical retail. Working prototype, strong technical foundation.
🤝
Innovation Partner
Collaborate on shelf vision, robotics integration, or multilingual retail AI for your market.

or email directly: wail.mubarak@gmail.com